At a high level, digital marketing refers to advertising delivered through digital channels such as search engines, websites, social media, email, and mobile apps. While this term covers a wide range of marketing activities, all of which are not universally agreed upon, we’ll focus on the most common types below.
For businesses today, it’s not just about having a website. It's about having an effective, multifunctional portal that plays a crucial marketing role. Whether your business is B2B, B2C or both, your website should spearhead your Demand Acceleration by inviting, informing and engaging your target audience.
Web hosting is a service that allows organizations and individuals to post a website or web page onto the Internet. A web host, or web hosting service provider, is a business that provides the technologies and services needed for the website or webpage to be viewed in the Internet.
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